The Parenting Group
2009 Media Highlights


Advertising Age: For Moms, Offline Friends Still Wield Heavy Brand Influence
Read More
Parenting Early Years on Fox's smash hit, Glee
Read More
Babytalk magazine partnered with Good Morning America
on its 10th annual Cover Contest.
Read More

"TWO IS BETTER THAN ONE: PARENTING SPLITS INTO TWO EDITIONS"

  • - mediabistro, Fishbowl NY, 1/13/09
    The two new editions of Parenting were unveiled in January 2009, and both made their national television debut in their first week in the market. Parenting Early Years kicked off Live with Regis and Kelly's Beautiful Baby Search on January 12th, and editor-in-chief Susan Kane introduced Parenting School Years on NBC's TODAY the following day.


BACK TO SCHOOL 2009: PARENTING SCHOOL YEARS' NATIONAL PR COVERAGE OUTSHINES THE COMPETITION BY A 4 TO 1 MARGIN*

  • Parenting School Years dominated national print and TV media coverage for the 2009 back-to-school season, with Parenting editors making several live TV appearances — including two NBC TODAY segments — resulting in more than 15 million total impressions. Parenting editors were also called upon to offer expert advice for several national print news stories, with outlets including the Associated Press and USA Today.



MOM CONGRESS™ ON EDUCATION AND LEARNING: MORE THAN 10,000 MOMS JOIN THE FIGHT FOR BETTER SCHOOLS

  • On March 24, 2009, Parenting launched the Mom Congress™ on Education and Learning, a prosocial initiative celebrating and connecting moms advocating for education reform. Mom Congress membership already exceeds 10,000, and partners include Georgetown University, the National PTA, and the National Education Association.


RECORD-BREAKING NUMBER OF VOTES CAST FOR THE ANNUAL BABYTALK/GOOD MORNING AMERICA COVER CONTEST

  • Babytalk kicked off its 10th annual Cover Contest with ABC-TV's Good Morning America on March 26, 2009. GMA's audience of 5 million+ viewers was directed to Babytalk.com to enter the Contest. Babytalk returned to GMA in September to unveil the 3 finalists, and more than 16,000 GMA viewers cast votes for this year's winning cover baby. The winner appears on the November 2009 cover of Babytalk, unveiled on GMA in October.



CONTENT-SHARING WITH CNN.COM REFERS 1 MILLION VISITORS TO PARENTING.COM

  • Parenting.com is a regular fixture on CNN.com thanks to a content-sharing partnership that results in frequent homepage promotion of Parenting.com content. Co-branded articles regularly make the "Top 10 Most-Viewed" and "Top 10 Most-Emailed" lists, and 6 Parenting.com features have been the #1 most-emailed on the site this year. The partnership has resulted more than 1 million referrals to Parenting.com from CNN.com from January through September of 2009.