Other Capabilities
Parenting.com's design flexibility offers cusomizable sponsorship and ad serving opportunities to give advertisers more exclusivity and ownership of online programs.
Content Sponsorship
- Custom article groupings based on brand message and objectives
- Creative ad serving techniques: daypart targeting, frequency caps, sequential order
- Exclusive sponsorship of our site tools: Pregnancy Planner, Child Health Guide, Birthday Party Planner, and more
- Aggregator opportunities: sponsored portion of the site dedicated to a specific topic such as cold and flu season or bringing home baby
Video Contests
Parenting.com's user-submitted video contests encourage moms to submit their favorite home videos that capture classic moments of their kids. A video player hosts all the entries so moms can be inspired by recent submissions. Topics change with each contest and past contest videos can still be viewed.
- Sponsor receives:
- 100% ad rotation within the contest pages
- "Sponsored by" logo treatment adjacent to video player
- :15 pre-roll within player
Additional solutions-oriented programs can be customized to brand objectives and built to compliment existing online campaigns. Please contact your parenting.com Account Manager.
