Overview
Editorial Content
Helpful advice, dazzling photo galleries, and easy-to-use applications and tools — it's what moms want from a website. And they want it served up in their favorite format, whether that's social networks like Twitter and Facebook, or newsletters sent straight to their inbox. Parenting.com continues to embody The Parenting Group's commitment to moms, by doing it all. And the proof is in the numbers: A surge in email subscribers, fans and followers, and unique visitors has all led to a steady increase in site traffic.
What makes Parenting.com unique:
- Multiple site components are visible on every page to encourage moms to spend more time on our site and navigate within the pages.
- Design flexibility opens up new sponsorship and ad serving opportunities to give advertisers more customization and exclusivity.
- Seamless integration with our printed properties allows in-book and online features to compliment and enhance each other.
- New channels focus content on key stages and give heavily searched topics their own home.
- More channel headings and sub-headings provide easy navigation between topics.
- Cool Tools highlight exclusive features like the Child Health Guide, Birthday Party Planner, Pregnancy Planner, Height Calculator and MomStrology Tool.
- Featured Stories and Top 10 List: Reader and editor favorites promote timely and popular subjects.
- Tons of photo galleries show off great finds and ideas like baby gear, pregnancy fashion, recipe collections, and cover contest entries.
- Exclusive marketing touts highlight promotional programs and events.
